Govindarajan, M. <br/><br/>
Marketing management: concepts cases challenges and trends.  Concepts cases challenges and trends. 

 - 2 
 - New Delhi  PHI Learning Pvt Ltd  2009 
 - xx;312 
<br/><br/><label>ISBN: </label>9788120332591 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management
<br/><br/><label>Dewey Class. No.: </label>658.8 GOVM