TY  - BOOK
AU  - Murthy, S N.
AU  - Bhojanna, U.
TI  - Advertising: an imc perspective 
SN  - 9788174468352
U1  - 659.1  2
PY  - 2011///
CY  - New Delhi
PB  - Excel Books
KW  - Advertising objectives and budgeting
KW  - Media planning and strategy
ER  -