00672nam a2200217Ia 4500 20220303093258.0 210716s2011 xx 000 0 und d 9788174468352 AIMIT LIBRARY eng 659.1 2 MURS Murthy, S N. 22432 Advertising : an imc perspective / By S N Murthy and U Bhojanna. 2nd ed. New Delhi : Excel Books , 2011. Xiii, 458p. ; 24.5 cm. Advertising objectives and budgeting 22433 Media planning and strategy 22434 Bhojanna, U. 22435 ddc BK 2nd 659.1 MURS 207523 207523 0 0 ddc 0 0 MBA AIMIT AIMIT 2012-10-10 295.00 Bill no:771; Bill dt:2012-10-04 0 659.1 MURS MBA10089 2026-05-23 00:00:00 221.25 2021-07-16 BK 0 0 ddc 0 0 MBA AIMIT AIMIT 2012-11-13 325.00 Bill no:ABK 599; Bill dt:2012-10 0 659.1 MURS MBA10232 2026-05-23 00:00:00 243.75 2021-07-16 BK