Murthy, S N. <br/><br/>
Advertising :  an imc perspective / 
By S N Murthy and U Bhojanna. 
 - 2nd ed. 
 - New Delhi :  Excel Books ,  2011. 
 - Xiii, 458p. ;  24.5 cm. 
<br/><br/><label>ISBN: </label>9788174468352 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising objectives and budgeting<br/>Media planning and strategy
<br/><br/><label>Dewey Class. No.: </label>659.1   / MURS