TY  - BOOK
AU  - Dutta, Kirti.
TI  - Brand management: principles and practices 
SN  - 9780198069867
U1  - 658.827  1
PY  - 2012///
CY  - New Delhi
PB  - Oxford University Press
KW  - Understanding consumers and markets
KW  - Understanding and measuring brand equity
ER  -