00662nam a2200205Ia 4500 20250217161542.0 210716s2012 xx 000 0 und d 9780198069867 AIMIT LIBRARY eng 658.827 1 DUTK Dutta, Kirti. 37161 Brand management : principles and practices / By Kirti Dutta. 1st ed. New Delhi : Oxford University Press , 2012 . xxiii, 455p. ; 24 cm. Understanding consumers and markets 37162 Understanding and measuring brand equity 37163 ddc BK 1st 658.827 DUTK 207428 207428 0 0 ddc 0 0 MBA AIMIT AIMIT 2012-09-25 465.00 Bill no:717; Bill dt:2012-09-21 0 658.827 DUTK MBA09994 2025-07-21 00:00:00 348.75 2021-07-16 BK 0 0 ddc 0 0 MBA AIMIT AIMIT 2013-11-08 465.00 Bill no:249; Bill dt:2013-11-06 0 658.827 DUTK MBA10811 2025-07-21 00:00:00 348.75 2021-07-16 BK 0 0 ddc 0 0 MBA AIMIT AIMIT 2013-11-08 465.00 Bill no:249; Bill dt:2013-11-06 0 658.827 DUTK MBA10812 2025-07-21 00:00:00 348.75 2021-07-16 BK 0 0 ddc 0 0 MBA AIMIT AIMIT 2013-11-08 465.00 Bill no:249; Bill dt:2013-11-06 0 658.827 DUTK MBA10813 2025-07-21 00:00:00 348.75 2021-07-16 BK 0 0 ddc 0 0 MBA AIMIT AIMIT 2013-11-08 465.00 Bill no:249; Bill dt:2013-11-06 0 658.827 DUTK MBA10814 2025-07-21 00:00:00 348.75 2021-07-16 BK 0 0 ddc 0 0 MBA AIMIT AIMIT 2013-11-08 465.00 Bill no:249; Bill dt:2013-11-06 0 658.827 DUTK MBA10815 2025-07-21 00:00:00 348.75 2021-07-16 BK