00567nam a2200181Ia 450000500170000000800410001702000180005804000180007604100080009408200220010210000180012424500680014225000120021026000510022230000270027365000400030065000450034020250217161542.0210716s2012    xx            000 0 und d  a9780198069867  cAIMIT LIBRARY  aeng  a658.827 21bDUTK  aDutta, Kirti.  aBrand management :bprinciples and practices /cBy Kirti Dutta.  a1st ed.  aNew Delhi :bOxford University Press ,c2012 .  axxiii, 455p. ;c24 cm.  aUnderstanding consumers and markets  aUnderstanding and measuring brand equity