Dutta, Kirti. <br/><br/>
Brand management :  principles and practices / 
By Kirti Dutta. 
 - 1st ed. 
 - New Delhi :  Oxford University Press ,  2012 . 
 - xxiii, 455p. ;  24 cm. 
<br/><br/><label>ISBN: </label>9780198069867 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Understanding consumers and markets<br/>Understanding and measuring brand equity
<br/><br/><label>Dewey Class. No.: </label>658.827   / DUTK