TY  - BOOK
AU  - Ackert, Lucy F.
AU  - Deaves, Richard.
TI  - Understanding behavioral finance
SN  - 9788131515440
U1  - 658.151  1
PY  - 2011///
CY  - New Delhi
PB  - Cengage Learning
KW  - Behavioral science foundations
KW  - social forces
KW  - Market outcomes
ER  -