Ackert, Lucy F. Understanding behavioral finance / By Lucy F Ackert and Richard Deaves. - 1st ed. - New Delhi : Cengage Learning , 2011. - 348p. ; PB 23.5 cm ISBN: 9788131515440 Subjects--Topical Terms: Behavioral science foundationssocial forcesMarket outcomes Dewey Class. No.: 658.151 / ACKL