TY  - BOOK
AU  - Oguinn, Thomas C.
AU  - Allen, Chris T.
AU  - Semenik, Richard J.
TI  - Advertising management: with integrated brand promotion 
SN  - 9788131509128
U1  - 659.1  1
PY  - 2011///
CY  - New Delhi
PB  - Cengage Learning
KW  - Advertising integrated brand promotion and consumer behavior
KW  - Integrating direct marketing and personal selling
ER  -