Oguinn, Thomas C. <br/><br/>
Advertising management :  with integrated brand promotion / 
By Thomas C Oguinn, Chris T. Allen and Richard J. Semenik. 
 - 1st ed. 
 - New Delhi :  Cengage Learning ,  2011. 
 - 648p. ;  24 cm. 
<br/><br/><label>ISBN: </label>9788131509128 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising integrated brand promotion and consumer behavior<br/>Integrating direct marketing and personal selling
<br/><br/><label>Dewey Class. No.: </label>659.1   / OGUT