00350nam a2200145Ia 4500008004100000020001800041041000800059082001500067100001900082245002300101250000600124260004800130300001200178650001400190210716s2006    xx            000 0 und d  a9781422104606  aeng  a658.8 SILA  aSilk, Alvin J.  aWhat is marketing.  a1  aBostonbHarvard Business School Pressc2006  axii,207  aMarketing