TY  - BOOK
AU  - Agrenti, Paul A.
TI  - Strategic corporate communication
SN  - 9780070618169
U1  - 651.7  1
PY  - 2007///
CY  - New Delhi
PB  - Tata McGraw Hill Publishing Company Ltd
KW  - Strategic communication for Indian corporates
KW  - Corporate advertising
KW  - The growing importance of corporate reputation in India
ER  -