Agrenti, Paul A. <br/><br/>
Strategic corporate communication / 
By Paul A Argenti. 
 - 1st ed. 
 - New Delhi :  Tata McGraw Hill Publishing Company Ltd ,  2007. 
 - 274p. ;  PB  24.4 cm 
<br/><br/><label>ISBN: </label>9780070618169 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Strategic communication for Indian corporates<br/>Corporate advertising<br/>The growing importance of corporate reputation in India
<br/><br/><label>Dewey Class. No.: </label>651.7   / ARGP