00433nam a2200145Ia 4500008004100000020001700041041000800058082001700066100001900083245012000102250000600222260003300228300001200261650001400273210716s2010    xx            000 0 und d  a978812632771  aeng  a658.802 JEFM  aJeffery, Mark.  aData-driven marketing: 15 metircs everyone in marketing should know.b15 metircs everyone in marketing should know.  a1  aNew DelhibWiley Indiac2010  axxi,298  aMarketing