Jeffery, Mark. <br/><br/>
Data-driven marketing: 15 metircs everyone in marketing should know.  15 metircs everyone in marketing should know. 

 - 1 
 - New Delhi  Wiley India  2010 
 - xxi,298 
<br/><br/><label>ISBN: </label>978812632771 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.802 JEFM