TY - BOOK AU - Scott, David Meerman. TI - New rules of marketing and PR: how to use social media blogs new realeases online video and viral marketing to reach buyers directly: How to use social media blogs new realeases online video and viral marketing to reach buyers directly SN - 9788126526796 U1 - 658.802 SCOD PY - 2010/// CY - New Delhi PB - Wiley India KW - Marketing ER -