TY  - BOOK
AU  - Ryans, Adrian.
TI  - Beating low cost competition : : how premium brands can respond to cut price rivals 
SN  - 9788126525041
U1  - 374.22  1
PY  - 2010///
CY  - New Delhi
PB  - Wiley India Pvt Ltd
KW  - The growing challenge from low cost competitors
KW  - Realistically assessing the threat
KW  - The leadership challenge
ER  -