Ryans, Adrian. <br/><br/>
Beating low cost competition :   how premium brands can respond to cut price rivals / 
By Adrian Ryans. 
 - 1st ed. 
 - New Delhi ;  Wiley India Pvt Ltd ,  2010. 
 - xiv;256p. ;  PB  3.5 cm 
<br/><br/><label>ISBN: </label>9788126525041 
<br/><br/><label>Subjects--Topical Terms: </label><br/>The growing challenge from low cost competitors<br/>Realistically assessing the threat<br/>The leadership challenge
<br/><br/><label>Dewey Class. No.: </label>374.22   / RYAA