Franzen, Giep; Moriarty, Sandra. <br/><br/>
Science and art of branding. 

 - 1 
 - New Delhi  2010 
 - xii,475 
<br/><br/><label>ISBN: </label>9788190210027 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand Management
<br/><br/><label>Dewey Class. No.: </label>658.627 FRAG