TY  - BOOK
AU  - Pride, William M; Ferrell, O C.
TI  - Marketing: planning implementation and control: Planning implementation and control
SN  - 9788131512319
U1  - 658.8 PRIW 
PY  - 2010///
CY  - New Delhi
PB  - Cengage Learning
KW  - Marketing
ER  -