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  <titleInfo>
    <title>Marketing principles</title>
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  <name type="personal">
    <namePart>Riley, Pippa.</namePart>
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    <place>
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    <publisher>Viva Books</publisher>
    <dateIssued>2011</dateIssued>
    <edition>1st ed.</edition>
    <issuance>monographic</issuance>
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  <physicalDescription>
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    <extent>Vii, 497p. ; 24.5 cm.</extent>
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  <note type="statement of responsibility">By Pippa Riley.</note>
  <subject>
    <topic>Market segmentation and positioning</topic>
  </subject>
  <subject>
    <topic>New product developing</topic>
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  <classification authority="ddc" edition="1">658.8  RILP</classification>
  <identifier type="isbn">9788130917665</identifier>
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