Riley, Pippa. <br/><br/>
Marketing principles / 
By Pippa Riley. 
 - 1st ed.  Viva Student edition 
 - New Delhi :  Viva Books ,  2011. 
 - Vii, 497p. ;  24.5 cm. 
<br/><br/><label>ISBN: </label>9788130917665 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Market segmentation and positioning<br/>New product developing
<br/><br/><label>Dewey Class. No.: </label>658.8   / RILP