TY  - BOOK
AU  - Aaker, David A.
AU  - Kumar, V.
AU  - Day, George S.
AU  - Leone, Robert P.
TI  - Marketing research
SN  - 9788126531189
U1  - 658.83  10
PY  - 2011///
CY  - New Delhi
PB  - Wiley India
KW  - Research design and implementation
KW  - Correlation analysis and regression analysis
ER  -