Aaker, David A. <br/><br/>
Marketing research / 
By David A. Aaker...[et. al.]. 
 - 10th ed. 
 - New Delhi :  Wiley India ,  2011 . 
 - xvii, 701p. ;  23.5 cm. 
<br/><br/><label>ISBN: </label>9788126531189 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Research design and implementation<br/>Correlation analysis and regression analysis
<br/><br/><label>Dewey Class. No.: </label>658.83   / AAKD