TY  - BOOK
AU  - Dyche, Jill.
TI  - CRM handbook: a business guide to customer relationship management: Business guide to customer relationship management
SN  - 9788177587623
U1  - 658.812 DYCJ 
PY  - 2011///
CY  - New Delhi
PB  - Pearson Education
KW  - Sales & Distribution Management
ER  -