TY  - BOOK
AU  - Iacobucci, Dawn; Kapoor, Avinash.
TI  - MM: south asian perspective: South asian perspective
SN  - 9788131510162
U1  - 658.8 IACD 
PY  - 2009///
CY  - New Delhi
PB  - Cengage Learning
KW  - Marketing
ER  -