00393nam a2200145Ia 4500008004100000020001800041041000800059082001500067100003800082245005900120250000600179260003800185300001000223650001400233210716s2009    xx            000 0 und d  a9788131510162  aeng  a658.8 IACD  aIacobucci, Dawn; Kapoor, Avinash.  aMM: south asian perspective.bSouth asian perspective.  a1  aNew DelhibCengage Learningc2009  ax,270  aMarketing