TY  - BOOK
AU  - Lepla, F Joseph: Parker, Lynn M.
TI  - Integrated branding: becoming brand driven through company wide action: Becoming brand driven through company wide action
SN  - 0749445254
U1  - 658.827 LEPF 
PY  - 2005///
CY  - New Delhi
PB  - Kogan Page
KW  - Brand Management
ER  -