00445nam a2200133Ia 4500008004100000020001500041041000800056082001700064100003700081245012800118260003200246300001200278650002100290210716s2005    xx            000 0 und d  a0749445254  aeng  a658.827 LEPF  aLepla, F Joseph: Parker, Lynn M.  aIntegrated branding: becoming brand driven through company wide action.bBecoming brand driven through company wide action.  aNew DelhibKogan Pagec2005  axiv,299  aBrand Management