Lepla, F Joseph: Parker, Lynn M. <br/><br/>
Integrated branding: becoming brand driven through company wide action.  Becoming brand driven through company wide action. 

 - New Delhi  Kogan Page  2005 
 - xiv,299 
<br/><br/><label>ISBN: </label>0749445254 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand Management
<br/><br/><label>Dewey Class. No.: </label>658.827 LEPF