TY  - BOOK
AU  - Gelder, Sicco Van.
TI  - Global brand strategy: unlocking brand potential across countries cultures and markets: Unlocking brand potential across countries cultures and markets
SN  - 9780749442132
U1  - 658.827 GELS 
PY  - 2008///
CY  - New Delhi
PB  - Kogan Page
KW  - Brand Management
ER  -