00463nam a2200133Ia 4500008004100000020001800041041000800059082001700067100002300084245015800107260003200265300001100297650002100308210716s2008    xx            000 0 und d  a9780749442132  aeng  a658.827 GELS  aGelder, Sicco Van.  aGlobal brand strategy: unlocking brand potential across countries cultures and markets.bUnlocking brand potential across countries cultures and markets.  aNew DelhibKogan Pagec2008  axi,260  aBrand Management