TY  - BOOK
AU  - Floor, Ko.
TI  - Branding a store: how to build successful retail brands in a changing market place 
SN  - 9780749451684
U1  - 658.827  1
PY  - 2007///
CY  - New Delhi
PB  - Kogan Page
KW  - Retail brand communications
KW  - Retail brand positioning
ER  -