00665nam a2200157Ia 4500008004100000020001800041041000800059082001700067100002200084245017700106260003200283300001400315650002100329999001900350952013800369210716s2011 xx 000 0 und d a9780749461256 aeng a658.827 PLEE aPlessis, Erik Du. aBranded mind: what neuroscience really tells us about the puzzle of the brain and the brand.bWhat neuroscience really tells us about the puzzle of the brain and the brand. aNew DelhibKogan Pagec2011 axviii,251 aBrand Management c206654d206654 001040708MBAaAIMITbAIMITd2011-04-11g895.00l2o658.827 PLEEpMBA09220r2026-05-23 00:00:00s2025-01-06v671.25w2021-07-16yBK