Plessis, Erik Du. <br/><br/>
Branded mind: what neuroscience really tells us about the puzzle of the brain and the brand.  What neuroscience really tells us about the puzzle of the brain and the brand. 

 - New Delhi  Kogan Page  2011 
 - xviii,251 
<br/><br/><label>ISBN: </label>9780749461256 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand Management
<br/><br/><label>Dewey Class. No.: </label>658.827 PLEE