Haig, Matt. <br/><br/>
Brand royalty. 

 - New Delhi  Kogan Page  2005 
 - vi,314 
<br/><br/><label>ISBN: </label>0749444398 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand Management
<br/><br/><label>Dewey Class. No.: </label>658.827 HAIM