TY  - BOOK
AU  - Ind, Nicholas.
TI  - Beyond branding: how the new values of transparency and integrity are changing the world of brands 
SN  - 9780749442125
U1  - 658.827  1
PY  - 2008///
CY  - New Delhi
PB  - Kogan Page
KW  - Brand dynamic valuation and transparent governance of living systems
KW  - Anthropology and the brand
ER  -