TY  - BOOK
AU  - Bergh, Joeri Van Den.
AU  - Behrer, Mattias.
TI  - How cool brands stay hot: branding to generation Y 
SN  - 9780749462505
U1  - 658.827  1
PY  - 2011///
CY  - New Delhi
PB  - Kogan Page
KW  - Developing a brand model for the new consumer
KW  - Self identification with the brand
ER  -