00737nam a2200217Ia 4500 20220516145201.0 210716s2011 xx 000 0 und d 9780749462505 AIMIT LIBRARY eng 658.827 1 BERJ Bergh, Joeri Van Den. 37391 How cool brands stay hot : branding to generation Y / By Joeri Van Den Bergh and Mattias Behrer. 1st ed. New Delhi : Kogan Page , 2011 . xvii, 249p. ; 24.5 cm. Developing a brand model for the new consumer 37392 Self identification with the brand 37393 Behrer, Mattias. 37394 ddc BK 1st 658.827 BERJ 206628 206628 0 0 ddc 0 0 MBA AIMIT AIMIT 2011-03-24 895.00 Bill no:4058; Bill dt:2011-03-24 0 658.827 BERJ MBA09194 2026-05-23 00:00:00 716.00 2021-07-16 BK 0 0 ddc 0 0 MBA AIMIT AIMIT 2011-03-24 895.00 Bill no:4058; Bill dt:2011-03-24 0 658.827 BERJ MBA09195 2026-05-23 00:00:00 716.00 2021-07-16 BK 0 0 ddc 0 0 MBA AIMIT AIMIT 2011-03-24 895.00 Bill no:4058; Bill dt:2011-03-24 0 658.827 BERJ MBA09196 2026-05-23 00:00:00 716.00 2021-07-16 BK 0 0 ddc 0 0 MBA AIMIT AIMIT 2011-03-24 895.00 Bill no:4058; Bill dt:2011-03-24 0 658.827 BERJ MBA09197 2026-05-23 00:00:00 716.00 2021-07-16 BK 0 0 ddc 0 0 MBA AIMIT AIMIT 2011-03-24 895.00 Bill no:4058; Bill dt:2011-03-24 0 658.827 BERJ MBA09198 2026-05-23 00:00:00 716.00 2021-07-16 BK 0 0 ddc 0 0 MBA AIMIT AIMIT 2011-03-24 895.00 Bill no:4058; Bill dt:2011-03-24 1 658.827 BERJ MBA09199 2026-05-23 00:00:00 2024-07-08 716.00 2021-07-16 BK 0 0 ddc 0 0 MBA AIMIT AIMIT 2011-03-24 895.00 Bill no:4058; Bill dt:2011-03-24 0 658.827 BERJ MBA09200 2026-05-23 00:00:00 716.00 2021-07-16 BK 0 0 ddc 0 0 MBA AIMIT AIMIT 2011-03-24 895.00 Bill no:4058; Bill dt:2011-03-24 0 658.827 BERJ MBA09201 2026-05-23 00:00:00 716.00 2021-07-16 BK 0 0 ddc 0 3 MBA AIMIT AIMIT 2011-03-24 895.00 Bill no:4058; Bill dt:2011-03-24 0 658.827 BERJ MBA09202 2025-07-21 00:00:00 716.00 2021-07-16 BK 0 0 ddc 0 0 MBA AIMIT AIMIT 2011-03-30 895.00 Bill no:4011; Bill dt:2011-03-18 0 658.827 BERJ MBA09213 2026-05-23 00:00:00 716.00 2021-07-16 BK