TY  - BOOK
AU  - Nair, Suja R.
TI  - Consumer behaviour in Indian perspective: Text and cases 
SN  - 9788184888997
U1  - 658.8342  2
PY  - 2005///
CY  - New Delhi
PB  - Himalaya Publishing House
KW  - Consumer Behavior
KW  - Consumer Modelling
KW  - Consumer Perception
KW  - Consumer Learning
KW  - Consumer Decision Making
KW  - Consumer Satisfaction
KW  - Relationship Marketing
KW  - Market Segmentation
KW  - Organisational Buying Behaviour
KW  - Online Consumer Behaviour
ER  -