00861nam a2200277Ia 450000500170000000800410001702000180005804000180007604100080009408200230010210000180012524500810014325000120022426000520023630000320028865000220032065000230034265000240036565000220038965000290041165000260044065000270046665000240049365000360051765000300055320230802145429.0210716s2005    xx            000 0 und d  a9788184888997  cAIMIT LIBRARY  aeng  a658.8342 22bNAIS  aNair, Suja R.  aConsumer behaviour in Indian perspective :bText and cases /cBy Suja R Nair  a2nd ed.  aNew Delhi :bHimalaya Publishing House ,c2005.  axii,632p. ;bPB :c27.5 cm.  aConsumer Behavior  aConsumer Modelling  aConsumer Perception  aConsumer Learning  aConsumer Decision Making  aConsumer Satisfaction  aRelationship Marketing  aMarket Segmentation  aOrganisational Buying Behaviour  aOnline Consumer Behaviour