00439nam a2200145Ia 4500008004100000020001500041041000800056082001800064100002000082245010200102250000600204260005500210300001200265650001600277210716s9999    xx            000 0 und d  a0805806490  aeng  a659.1042 RICJ  aRichard, Jef I.  aDeceptive advertising: behavioral study of a legal concept.bBehavioral study of a legal concept.  a1  aNew JerseybLawrence Erlbaum Associates Publishers  axlv,244  aAdvertising