TY  - BOOK
AU  - Wirthwein, Chris.
TI  - Brand busters: seven common mistakes marketers make: Seven common mistakes marketers make
SN  - 9780230329461
U1  - 658.827 WIRC 
PY  - 2008///
CY  - New Delhi
PB  - Macmillan India Ltd
KW  - Brand Management
ER  -