Wirthwein, Chris. <br/><br/>
Brand busters: seven common mistakes marketers make.  Seven common mistakes marketers make. 

 - New Delhi  Macmillan India Ltd  2008 
 - xxiv, 126 
<br/><br/><label>ISBN: </label>9780230329461 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand Management
<br/><br/><label>Dewey Class. No.: </label>658.827 WIRC