Burns, Alvin C. <br/><br/>
Marketing research / 
By Alvin C. Burns and Ronald F. Bush. 
 - 5th ed. 
 - New Delhi :  Pearson Education ,  2009 . 
 - xxxi; 665p. ;  25 cm. 
<br/><br/><label>ISBN: </label>9788131709375 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Research
<br/><br/><label>Dewey Class. No.: </label>658.83   / BURA