TY - BOOK AU - Postman, Joel. TI - Social corp : : social media goes corporate SN - 9780321580085 U1 - 374.22 POSJ 1 PY - 2009/// CY - USA PB - New Riders Publishing KW - Social media corporate communication KW - What does it take to become a social corp KW - Balancing social media risk and reward ER -