Jha, S M. <br/><br/>
Services marketing / 
By S. M. Jha. 
 - 1st ed. 
 - Bangalore :  Himalaya Publishing House ,  2003. 
 - Xvi, 783p. ;  28 cm. 
<br/><br/><label>ISBN: </label>9789350247365 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Portfolio services marketing<br/>Automobile services marketing<br/>MASS communication marketing
<br/><br/><label>Dewey Class. No.: </label>658.804  / JHAS