TY  - BOOK
AU  - Ramaswamy, V S.
AU  - Namakumari, S.
TI  - Marketing management: : global perspective Indian context 
SN  - 97802306327290
U1  - 658.8  4
PY  - 2002///
CY  - New Delhi
PB  - Macmillan India Ltd
KW  - Analysing consumers and selecting markets
KW  - Developing marketing strategy
KW  - Supporting and controlling the marketing effort
ER  -